February 16, 2024
LIDS AND ST. ELMO STEAK HOUSE JOIN FORCES TO UNVEIL SLAM DUNK COLLECTION IN ANTICIPATION OF MAJOR EVENT TIP-OFF
First-of-its-kind collaboration features variety of headwear and apparel only available at Pop Up Shop
Elmo Steak House have teamed up to create the St. Elmo Steak House Collection. The first-of- its-kind collaboration celebrates Indianapolis culture,
featuring designs based on famous elements from the restaurant (neon exterior signage, world-famous shrimp cocktail and more) in addition to the Indiana Pacers.
“As part of the planning process for the NBA All-Star Game coming to Indianapolis, we were excited to focus on collaborations that are true to Indianapolis and Midwest culture,” said Chase Carnes, associate fashion buyer with Lids. “The St. Elmo Steak House Collection showcases some of the special elements that make our city so special.”
The collection features a variety of headwear and apparel including snapback hats, fitted hats, coach’s jackets, bomber jackets, shorts, jerseys and hoodies ranging in price from $39.99 – $220 in sizes small – 2XL.
“What makes this collaboration so special is two iconic companies based in Indianapolis joining forces to shine a spotlight on our incredible city,” said Craig Huse, co-proprietor of Huse Culinary. “We want to capture our sense of community pride and share it with Hoosiers and visitors alike.”
The St. Elmo Steak House Collection is available only at the Lids Pop-Up Shop.
For more information about St. Elmo Steak House, visit StElmos.com. For more information about Lids, visit Lids.com.
